Informativa sulla privacy

PRIVACY & COOKIE POLICY

Last Updated: February 2026

This Privacy Policy describes how Milan Electronic Commerce Limited (trading as KASER, hereinafter the "Controller") manages the website www.kaserstore.com with reference to the processing of personal data of users who consult it.

This notice is provided pursuant to Art. 13 of Regulation (EU) 2016/679 (GDPR) to those who interact with the web services of KASER.

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1. DATA CONTROLLER

The Data Controller (the entity determining the purposes and means of processing) is:

Milan Electronic Commerce Limited Registered Address: 398 Kwun Tong Road, HONG KONG Email for Privacy Contacts: info@kaserstore.com

1.1 EU REPRESENTATIVE (ART. 27 GDPR)

Since the Data Controller is established outside the European Union, pursuant to Art. 27 of the GDPR, we have designated the following representative in the EU to act on our behalf regarding GDPR compliance and to serve as a point of contact for supervisory authorities and data subjects:

SUALMU GmbH Address: Am Waldfriedhof 4, 76297 Stutensee, Baden-Württemberg, DE Email: EUVERTRETERSUALMUGMBH@outlook.com

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2. TYPES OF DATA COLLECTED

a) Navigation Data The computer systems and software procedures used to operate this website acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This category of data includes IP addresses, browser type, operating system, the domain name of the website from which you linked to our site, and other parameters regarding the operating system and the user's computer environment.

b) Data Voluntarily Provided by the User This includes data entered voluntarily by the user to utilize our services, such as:

• Order Information: Name, surname, shipping address, billing address, email address, and phone number (required to fulfill orders).

• Newsletter Subscription: Email address (collected only with explicit consent).

• Customer Support: Information provided when contacting us via email or chat.

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3. PURPOSE AND LEGAL BASIS OF PROCESSING

We process your data for the following specific purposes:

1. Order Fulfillment & Contractual Obligations: To process your orders, manage payments, ship products from our warehouses (including our Italy warehouse), and handle returns.

   • Legal Basis: Performance of a contract (Art. 6.1.b GDPR).

2. Legal Obligations: To comply with tax, accounting, and administrative laws (e.g., issuing invoices and keeping records).

   • Legal Basis: Legal obligation (Art. 6.1.c GDPR).

3. Marketing & Newsletter: To send you promotional emails, offers, and updates regarding KASER products.

   • Legal Basis: Your explicit Consent (Art. 6.1.a GDPR). You can unsubscribe at any time via the link in the email.

4. Soft-Spam (Existing Customers): To send commercial communications regarding services/products similar to those you have already purchased.

    

   • Legal Basis: Legitimate Interest of the Controller (Art. 6.1.f GDPR).

      

5. Advertising & Remarketing (Google Ads): To show you personalized ads based on your browsing behavior and interests.

    

   • Legal Basis: Your explicit Consent provided via the Cookie Banner.

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4. DATA RECIPIENTS

Your data will not be disseminated but may be shared with third parties strictly necessary for the provision of our services:

• Logistics Partners: Couriers (e.g., DHL, GLS, Poste Italiane, Amazon Logistics) to deliver your products efficiently.

• Payment Processors: Secure payment gateways (e.g., PayPal, Stripe, Credit Card issuers) to process transactions. We do not store your full credit card details.

• Service Providers: Hosting providers (Shopify), IT support, and marketing platforms (e.g., Google, Email marketing tools) acting as Data Processors bound by confidentiality agreements.

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5. INTERNATIONAL DATA TRANSFERS

The Data Controller is based in Hong Kong. Therefore, some personal data may be transferred outside the European Economic Area (EEA). Such transfers are performed in strict compliance with Chapter V of the GDPR (Art. 44-49), ensuring appropriate safeguards such as the Standard Contractual Clauses (SCCs) approved by the European Commission, to guarantee that your data remains protected.

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6. DATA RETENTION

• Order & Billing Data: Retained for 10 years as required by applicable tax and civil laws.

• Marketing Data: Retained until you withdraw your consent (unsubscribe) or for a maximum period of 24 months from the last interaction.

• Navigation Data: Deleted immediately after processing, unless required for the investigation of crimes by judicial authorities.

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7. COOKIE POLICY

Cookies are small text files sent to your device to enable the website to function effectively and to improve your experience.

Types of Cookies We Use:

1. Technical & Functional Cookies (Essential): Necessary for the website to function (e.g., keeping items in your cart, login sessions). These do not require consent.

2. Analytics Cookies: Used to collect anonymous statistical information on website usage (e.g., Google Analytics 4).

3. Profiling & Marketing Cookies: Used to track user navigation and create profiles to send advertising messages in line with your preferences.

   • Google Ads Remarketing: We use Google Ads to advertise KASER across the Internet. Google uses cookies to serve ads based on your past visits to our website.

   • Consent Mode: We respect your privacy choices. Marketing cookies are only activated if you click "Accept" on our Cookie Banner.

Managing Cookies: You can manage your cookie preferences directly via our Cookie Banner or through your browser settings. To opt-out of Google's use of cookies specifically, visit Google's Ad Settings.

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8. RIGHTS OF THE DATA SUBJECT

Under Articles 15-22 of the GDPR, you have the right to:

• Access: Request confirmation as to whether or not data concerning you is being processed and access that data.

• Rectification: Request the correction of inaccurate or incomplete data.

• Erasure ("Right to be forgotten"): Request the deletion of your data when it is no longer necessary or if you withdraw consent.

• Restriction: Request the limitation of processing in certain circumstances.

• Portability: Receive your data in a structured, commonly used, and machine-readable format.

• Object: Object to processing for direct marketing purposes or on grounds relating to your particular situation.

• Withdraw Consent: Withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise these rights, please contact us at info@kaserstore.com.

If you believe your rights have been violated, you have the right to lodge a complaint with the Supervisory Authority.